Series A crunch


Series A crunch

How We Built Deferred Deep Links



Yesterday, Tapstream announced something new for the world of mobile deep links: deep links that work even for apps not yet installed. Unlike other deep link services, Tapstream deferred deep links go a step further and work through the App Store barrier.

The opportunity

Deep links are the mobile equivalent of web URLs: they take a visitor from an ad click on a mobile device to an exact location inside the app. This is useful if you’re advertising a specific product, upsell, or content piece within an app.

It’s especially powerful for apps that are mirrors of websites with large amounts of content, social information, or other complex sitemaps. With deep linking, a mobile web user can discover content via web search engines and then be taken to that exact content with the website’s app. Google’s App Indexing takes this even further by allowing websites to link directly from Google’s search engine results to their Android app.

But all of this is predicated on one assumption: that the user has the app installed.

If the app isn’t already on the user’s device, there’s nothing listening to the app intent or handling the registered URL. And simply kicking the user to the app store to download the app is a terrible user experience: when the user installs your app, when they finally open it, they won’t be sent to the deep link destination. Tapstream Deferred Deep Links fix this broken UX.

So how does Tapstream fix this problem?

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